Zlatarnica Gerić is a Croatian jewelry brand combining traditional goldsmith craftsmanship with a modern online shop, offering gold and silver jewelry, custom-made pieces, and investment products like gold coins, bars, and diamonds.
Lescan Digital is a boutique digital marketing agency in Croatia, focused on SEO-driven websites, performance advertising, and conversion-oriented strategies that help brands like Zlatarnica Gerić turn online traffic into loyal customers.
Solution
rtb.com was implemented as an always-on performance engine, with a quick one-time setup that allowed campaigns to immediately start optimizing towards revenue and return on ad spend. The intuitive platform enabled Lescan Digital to focus on strategy while the deep learning algorithms of rtb.com continuously refined audiences and creatives to maximize ROI.
Results
ROAS
9:1
In December, campaigns achieved a post-click ROAS of 9:1, effectively turning every 1 EUR invested into 9 EUR in tracked revenue for Zlatarnica Gerić. Campaigns also delivered a strong 1.43% CTR, while impacting over 10% of all website conversions. This demonstrates an always-on performance and the ability to scale efficiently without compromising profitability.
on-site conversions
10%
The lack of minimum budget requirements on rtb.com allowed the client and Lescan Digital to start with a controlled investment, prove the model, and confidently scale once performance was validated. The transparent reporting, powerful automation, and always-on retargeting of rtb.com meant that Lescan Digital could fully put its trust in the platform. This freed the agency team to focus on higher-level strategy and cross-channel planning instead of day-to-day campaign maintenance.
