Wasalaa is a Polish fashion brand offering high-quality, stylish clothing and accessories for women, men, and children, combining contemporary design with everyday comfort. Through its fast-growing online store on Shopify and a network of brick-and-mortar boutiques in major cities, the brand brings trend-led collections and signature collaborations to customers across the country.
Solution
Using rtb.com as a revenue-generating channel, Wasalaa launched an always-on retargeting campaign designed to drive sales, increase the overall website conversion rate, and maximize ROAS.
With no minimum budget on the platform, Wasalaa could start conservatively, validate performance, and then confidently scale spend in line with strong ROAS and conversion results.
Results
ROAS
16:1
The campaign delivered a post-click ROAS of 16:1, effectively turning each 1 PLN invested into 16 PLN in revenue.
The campaign achieved a conversion rate of 4.44% and a CTR of 0.67%, proving that highly relevant, Deep Learning-powered retargeting could efficiently turn visitors into paying customers.
increase in total online sales
3%
Over just the second month, rtb.com activity increased Wasalaa's overall sales by 3%, demonstrating that adding rtb.com to the existing marketing stack can unlock additional revenue without cannibalizing other channels. Shopify integration was fast and straightforward using the dedicated rtb.com connector app. Our Shopify app allows merchants to install tracking pixels and connect product feeds in just a few clicks, with no developer support needed. As the client summarized: “Seamless integration and very quick setup; everything worked on the first try and the campaign was integrated in no time.”
