Tap Warehouse is a U.K.‑based online bathroom and kitchen retailer, offering thousands of design‑led, high‑quality taps, sinks, radiators, furniture, and accessories to customers across the U.K. and beyond. With a strong ecommerce presence and a broad product catalog, Tap Warehouse serves both renovation‑focused homeowners and trade customers looking for stylish, functional solutions for bathrooms and kitchens.
Solution
Tap Warehouse onboarded rtb.com with a quick, one‑time setup that connected their ecommerce data and enabled personalized, dynamic creatives right from the start. This made it possible to launch always‑on performance campaigns fast, without adding operational overhead for the marketing team.
Results
The client started with a cautious budget and, after validating performance using their internal measurement tools, increased it by 2.1x. Over the same period, revenue attributed to rtb.com grew by 2.9x, showing that spend could be scaled efficiently while improving returns.
A key driver of this growth was personalized creatives that spoke to different stages of the customer journey. The campaigns drove conversions not only from highly engaged users but also from visitors and previously less-engaged shoppers earlier in the funnel. This expanded Tap Warehouse’s reach beyond existing customers. 87% of conversions came from people who had never purchased on the site before, meaning rtb.com was not just re‑capturing existing buyers but actively helping Tap Warehouse acquire new, high‑value customers at scale.
