Pulito.eu is a vibrant European online jewelry retailer specializing in women's silver, steel, and gold-plated pieces from premium brands. Offering over 1,300 elegant items including necklaces, earrings, and rings, Pulito captivates fashion-forward customers seeking timeless style and everyday sparkle. Despite its boutique scale, the brand delivers curated collections that blend affordability with sophistication across Europe.
Solution
rtb.com partnered with Pulito to deliver performance-driven, always-on retargeting campaigns focused on increasing conversions and revenue.
The setup was fast and seamless: Pulito shared its product feed, and rtb.com automatically generated dynamic banner ads in multiple sizes and formats. These creatives were continuously tested and optimized using Deep Learning algorithms, prioritizing the best-performing combinations of visuals and audiences.
Results
Within a short period, Pulito achieved a ROAS of 4:1, meaning every €1 invested in media spend returned €4 in sales.
The campaigns also delivered strong engagement metrics, including:
- A 1% click-through rate (CTR)
- A 0.8% conversion rate (CR)
These results are particularly notable for a boutique e-commerce brand as established brands benefit from the fact that many users already recognize them, which naturally makes people more comfortable engaging with their ads. For newer or growing brands, the challenge is that users may need a few touchpoints before they feel ready to click.
Thanks to continuously optimized dynamic retargeting, Pulito’s ads consistently reached the right audiences at the right time, maximizing ROI without the need for manual campaign adjustments.
