Jakov Sistem is a Serbian e-commerce retailer serving customers nationwide through its online store. The brand had already been investing in social media advertising and used standard marketing platforms, and chose to add rtb.com as a complementary tool to unlock additional sales from untapped audiences and to improve the overall conversion rate of existing channels.
Solution
After simply and quickly integrating rtb.com, Jakov deployed an always-on personalized retargeting campaign that immediately started optimizing in real time.
Once live, the campaign continuously improved with the goal of maximizing ROI at any scale, without imposing any minimum budget constraints on the client.
Campaign Management & Optimization
The rtb.com interface allowed Jakov to easily monitor key performance metrics such as clicks, conversions, revenue and ROAS in one place, enabling quick decisions on scaling budgets when performance was strongest.
Thanks to automation and deep learning-driven optimization, the marketing team could minimize manual campaign management and focus on broader growth initiatives.
Results
post-click ROAS
8.8:1
During the analysed period, campaigns generated ROAS of 8.8x, meaning every 1 RSD invested returned almost 9 RSD in generated revenue.
post-view ROAS
90:1
The exceptionally high post-view ROAS of 90:1 strongly suggests that many more users were exposed to rtb.com ads and that these impressions acted as an additional touchpoint, helping undecided shoppers make their final purchase decision.
