Drench is a U.K.‑based luxury online bathroom retailer offering design‑led, high‑quality products ranging from bathroom furniture and sanitaryware to showers, heating, and accessories. With a strong digital presence and nationwide delivery, Drench serves both homeowners and trade customers looking to renovate bathrooms with stylish, practical solutions backed by expert advice and online support.
Solution
Drench used rtb.com to deploy performance campaigns focused on scalable, always-on revenue growth, after a quick one-time setup that allowed the client to start with a modest budget and minimal risk. rtb.com allows clients’ internal measurement tools to be easily integrated. Thus, once results were validated by Drench, they confidently increased spend by 2.7x. Consequently, revenue from rtb.com campaigns grew by 4.14x compared to the start of the partnership. This clearly demonstrates incremental value and efficient scaling.
Results
In May, campaigns delivered a ROAS of 14:1, turning every £1 GBP invested into £14 GBP of revenue; in June, ROAS reached 12:1. This meant performance exceeded the goal by 50% in May and 30% in June, giving Drench a strong signal that there was room to scale and still remain comfortably above their profitability threshold. The always‑on optimization of rtb.com continuously adjusted bids and creatives to maximize ROAS. This enabled Drench to grow budgets while maintaining high efficiency and keeping the campaigns simple to manage on a day‑to‑day basis.
